Abstract

This study aims to identify the contribution of new tourism objects around the Borobudur Temple area in increasing Magelang Regional Revenue (PAD), identifying driving and inhibiting factors to optimize the attractiveness of tourists in new tourist attractions around the Borobudur Temple, as well as develop integration strategies that can be carried out by the Magelang Regency government in developing new Tourism Objects around the Borobudur Temple using the SWOT analysis method. The expert respondents in this study were 2, namely Bappeda and the Magelang Regency Culture and Tourism Office. The results showed that the contribution given could boost the tourism sector to Magelang regency's regional income. It was seen from the percentage of contributions from several new tourism objects that were higher than the existing cultural tourism, Pawon and Mendut Temple. The inhibiting factor is road access to some tourist attractions in the less adequate district in Borobudur. The driving factor in the development of tourist attraction is the level of tourist arrivals has increased in each year (due to the) location of strategic tourist attractions and close to each other. The integration strategy of developing tourist attraction in Borobudur Subdistrict in order to increase the local revenue of Magelang Regency by optimizing the development of tourist attraction to become a superior tourist attraction in order to evenly distribute tourist visits to the Borobudur District is not only focused on Borobudur Temple.
 Penelitian ini bertujuan untuk mengidentifikasi kontribusi objek wisata baru di sekitar kawasan Candi Borobudur dalam meningkatkan Pendapatan Asli Daerah Magelang, mengidentifikasi faktor pendorong dan penghambat untuk mengoptimalkan daya tarik wisatawan di tempat wisata baru di sekitar Candi Borobudur, serta mengembangkan integrasi strategi yang dapat dilakukan oleh pemerintah Kabupaten Magelang dalam mengembangkan Objek Wisata baru di sekitar Candi Borobudur menggunakan metode analisis SWOT. Responden ahli dalam penelitian ini adalah 2, yaitu Bappeda dan Dinas Kebudayaan dan Pariwisata Kabupaten Magelang. Hasil penelitian menunjukkan bahwa kontribusi yang diberikan dapat meningkatkan sektor pariwisata untuk pendapatan daerah Kabupaten Magelang. Itu terlihat dari persentase kontribusi dari beberapa objek wisata baru yang lebih tinggi dari wisata budaya yang ada, Pawon dan Candi Mendut. Faktor penghambatnya adalah akses jalan ke beberapa tempat wisata di kabupaten Borobudur yang kurang memadai. Faktor pendorong dalam pengembangan objek wisata adalah tingkat kedatangan wisatawan yang meningkat setiap tahunnya (karena) lokasi tempat wisata yang strategis dan berdekatan satu sama lain. Strategi integrasi pengembangan objek wisata di Kecamatan Borobudur dalam rangka meningkatkan pendapatan daerah Kabupaten Magelang dengan mengoptimalkan pengembangan objek wisata.

Highlights

  • The issuance of Law No 32 of 2004 concerning regional government and Law No.33 of 2004 concerning Central and Regional Financial Balance, provides a great opportunity for regions to manage the resources owned by the regions in order to provide optimal results for the regions

  • This study aims to identify the contribution of new tourism objects around the Borobudur Temple area in increasing Magelang District Revenue (PAD), identifying driving and inhibiting factors to optimize tourist attraction in new tourism objects around the Borobudur Temple and composing integration strategies that can be carried out by the Magelang Regency government in developing new Tourism Objects around the Borobudur Temple

  • The existence of Borobudur Temple attractions in Borobudur District indirectly affects the development of tourism in Borobudur District

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Summary

Introduction

The issuance of Law No 32 of 2004 concerning regional government and Law No. of 2004 concerning Central and Regional Financial Balance, provides a great opportunity for regions to manage the resources owned by the regions in order to provide optimal results for the regions. Management of existing PAD sources needs to be improved and the regions must be innovative and creative in finding and developing potentials that can increase the source of PAD so that regions have various sources of PAD which can be improved and can be used in regional development. One of the government's efforts to increase PAD is to optimize its potential in the tourism sector. With the existence of tourism, a country or the regional government where the tourist attraction is located, will get income from the income of each tourist attraction. Viewed from the perspective of macroeconomics, the tourism sector can have a positive impact such as increasing income, increase investment from the tourism industry sector and other economic sectors, create business opportunities, especially for people who are around these tourist attractions

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