Development Strategy of The Tourism Industry in Banyuwangi Regency (Case Study: Natural Park Ijen Crater Banyuwangi)

Abstract

This Research is aimed to analyzed the development strategy of the tourism industry in Banyuwangi especially in Ijen Crater. This Research uses a qualitative research design with a case study. The data used in this study were obtained through interviews, observation, and documentation. Secondary data were obtained from the section of conservation area V Banyuwangi, Department of Culture and Tourism Banyuwangi, Development Planning Agency at Sub-National Level of Banyuwangi, and Local Revenue Offices of Banyuwangi. The result showed Goverment of Banyuwangi have a cooperation with the Ministry of Foresty Indonesia in the development of nature tourism especially in Ijen Crater and related to the promotion, infrastructure development, tourism information center and the construction of society. The impact of the infrastructure of the road to Ijen Crater is getting better and the quality of tourism service trade, more and more, the construction of the special tour guide of Ijen Crater, as well as the promotion of Ijen Crater in electronic and printed media, billboards, as well as promotional activities in the form of Banyuwangi Tour de Ijen. So the number of tourist in Ijen Crater is increasing dramatically from 2013-2015. Obstacles faced by Ijen Crater are minimal human resources, increasing the amount of waste due to its frequent travellers, an accident on the road to Ijen Crater, Paltidung block, noexistence of permanent health care post in Paltuding and a lack of coordination between the management with Goverment Banyuwangi