Abstract
The paper deals with the problem of determination the development strategy enterprises of the food industry in the conditions of integration and globalization processes. The problems influencing the level of global competitiveness determined. Identified key competitive advantages and their relationship with the factors of the competitive environment. This allowed distinguishing the development of strategic priorities the food industry of Ukraine to achieve competitive advantages in the context of current operation conditions. The article deals with the fundamentals of developing the strategy of enterprise economic development. In estimating the level of economic development the graphic analytical model has been suggested. The development trends have been investigated for determining the range of enterprise strategic alternatives. The typical positions of enterprises have been stated depending on the life cycle and the position on the market in order to take into account the most probable prospective trends.
Highlights
Researches of local and foreign scientists considerably developed the theory of strategic enterprise management
Methods which are used when forming the development strategy of the enterprise most often rely on scenario approach which is based on the choice of the scenario of the development strategy of the enterprise from several offered on certain by criterion of the choice
The state of the industry and the position of the enterprise in the industry play a crucial role in choosing a growth strategy
Summary
Researches of local and foreign scientists considerably developed the theory of strategic enterprise management.
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