Abstract
In 2015, UNESCO declared Bandung City a creative city. The development of Bandung as a creative city has been studied and formulated in its creative city road map which sets six indicators: creative policy; creative infrastructure; law, ethics and intellectual property rights; creative support system; creative capacity and economic contributions. The study objectives are to map the performance and competitive advantage of small or medium enterprises in the creative industry in Bandung City, Indonesia. Thus, this study employed SWOT analysis on creative industry businesses from 30 districts in Bandung City, Indonesia.
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