DEVELOPMENT STRATEGY FOR SPECIAL INTEREST TOURISM (SIT) THROUGH COMMUNITY-BASED ECOTOURISM (CBET) IN PERAWAN BEACH TO PROMOTE A SUSTAINABLE ECONOMY

Abstract

Perawan Beach is a popular tourist destination due to its unique and beautiful natural views. The research aimed to: (1) identify the carrying capacity of the environment in developing ecotourism in Perawan Beach; (2) identify the economic conditions of the community around Perawan Beach to develop ecotourism; (3) identify community participation in developing ecotourism in Perawan Beach; (4) identify Special Interest Tourism (SIT) activities that are fit and attractive to tourists at Perawan Beach; and (5) develop optimization of Community-Based Ecotourism (CBET) strategies through Special Interest Tourism in Perawan Beach to promote the sustainable economy. This research method used the explanatory sequential mixed methods design. Data collection methods include field tests, observations, and interviews. The data analysis technique used is SWOT analysis using a quantitative descriptive approach based on the results of the IFAS and EFAS matrices. The SWOT analysis results demonstrated that the development of the tourism area in Perawan Beach is currently in quadrant III, indicating that development strategies must be optimized to address weaknesses and support existing opportunities. The primary area development opportunity that can benefit tourist attractions is to increase tourism activities at the Pedotan and Gundang Wetan attractions through Special Interest Tourism (SIT). Moreover, it is essential to develop tourist attractions and integrate the ecological value of the area through edutourism-based development. Details of area development can be carried out in a sustainable manner, beginning with community participation, visitor training for environmental preservation, and training through Special Interest Tourism activities located in the main area of Perawan Beach, the Pedotan area, and the Gundang Wetan area.