Abstract
Under the background of energy conservation and emission reduction advocated by the state, the sales volume of new energy vehicles increased rapidly and reached new highs in 2021. However, many domestic new energy vehicles still face the problems of serious homogenization and low market share. In view of this situation, we mine and capture the data of online consumers and potential consumers, analyze consumers' preferences in combination with the knowledge learned, take Shenzhen BYD Co., Ltd. as an example, analyze its competitive environment, and finally put forward feasible suggestions.
Highlights
China's new energy vehicles are in a highly developed stage
Many domestic new energy vehicles still face the problems of serious homogenization and low market share
The keyword search trend of Baidu Index of new energy vehicles shows that the attention of Internet users and consumers to new energy vehicles is in a tortuous upward stage, but the node volatility increases in some times
Summary
China's new energy vehicles are in a highly developed stage. According to the analysis of the data of China Automobile Industry Association, in June 2021, China's production of new energy vehicles reached 248000 units, a year-on-year increase of 1.3 times. The development direction of automobile enterprises is different, each has its own advantages and disadvantages, and consumers have rich choices, but it is becoming more and more difficult It has become a big problem for consumers to choose a new energy vehicle of an old brand enterprise with good brand effect and service guarantee, or a new brand vehicle with full sense of science and technology and full sense of youth [2]. Taking BYD Co., Ltd. in Shenzhen, China as the research object, this paper explores the influencing factors of consumers' purchase of new energy vehicles through the collection and analysis of network big data, and analyzes how Chinese automobile enterprises can better meet the needs of consumers and continuously expand themselves in combination with BYD's own advantages and disadvantages, opportunities and difficulties. By exploring the development of new energy vehicles, it is conducive to further promote the concept of energy conservation and emission reduction, as well as to summarize the experience of other emerging high-tech industries and provide reference significance
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