Development status and suggestions for e-commerce platform of traditional Chinese medicine in Henan Province

Abstract

With the further implementation of the "Internet plus" and "healthy China 2030" national strategy, the development environment of the Chinese herbal medicine industry has improved. In order to accurately understand the development situation of Henan Province's e-commerce platform of traditional Chinese medicine(TCM) and promote the development of the industry of TCM, this paper investigated the planting situation of TCM, the basic situation of Chinese medicinal farmers, the demand for technical services and the use of e-commerce platform of TCM in the main planting areas of Henan Province by means of on-site visits, questionnaires and expert interviews. The results showed that the development of E-commerce of TCM in Henan Province was still in the extensive stage, and the development of E-commerce was lagged behind.Therefore, this paper put forward that Henan Province's drug administration departments should actively promulgate supporting policies to establish a standardized and modern distribution system of TCM seamlessly joined by both producers and sellers, set up public trading platform and modern logistics distribution system of TCM E-commerce, and adopt the policy of assisting agriculture by science and technology to promote the communication between farmers and technical experts.