Abstract

This study aims to (1) determine the potential development of beef cattle business based on the availability of natural resources and human resources in Pamekasan; (2) to determine alternative-strategy of beef cattle development in accordance with Kabupaten Pamekasan. This research uses descriptive analysis, LQ analysis, KPPTR analysis and SWOT analysis. This study was conducted from July 15, 2017, to July 31, 2017, using survey method, to obtain primary data by using 60 respondents from 4 sub-districts selected purposively and 2 stakeholders in Kabupaten Pamekasan. The data used consist of primary data and secondary data. Primary data is obtained directly from interviews with farmers and related parties. Secondary data obtained from the Department of Animal Husbandry, Department of Agriculture and Central Statistics Agency (BPS) Pamekasan District. the results showed that (1) the potential area of the development of beef cattle farming based on the availability of natural resources in Kabupaten Pamekasan based on LQ> 1 value ranging from 1.0129 to 1.3889 obtained from Tlanakan, Pademawu, Pamekasan, Palengaan, Pakong, Waru, Batumarmar and Pasean, as the base area of livestock development with maximum natural resources potential of 221,252 ha, and maximum potential of livestock equal to 152,121,1 AU (2) The results of analysis of policy strategies that can be suggested for the development of beef cattle in Kabupaten Pamekasan are: (a) To optimize the government program (UPSUS SIWAB) in producing calves of beef cattle (b) Providing education and training programs to farmers in the field (c) Exploiting unproductive land for cattle ranching (d) Strengthening farmer institutions so that farmers have strong bargaining power (e) Utilizing livestock markets to increase the selling and demand of beef cattle.

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