Abstract

This research study explores the transformative potential of cross-border e-commerce as a catalyst for revitalizing the struggling economy of Pakistan. A comprehensive review engages key stockholder, including government officials, e-commerce platforms, exporters, and consumers, through interviews and focus group discussions. The study assess the economic impact on cross-border e-commerce as a dependent variable employment, and GDP growth, as are independent variables utilizing data from government agencies and e-commerce platforms. Integrating qualitative and quantitative findings, the study will provide a comprehensive understanding of how cross-border e-commerce can stimulate employment and GDP growth in Pakistan. The research outcomes will be evidence-based policy recommendations tailored to the country's economic landscape, addressing regulatory challenges, infrastructure limitations, and technological integration. The outcomes of this study not only contribute to academic discourse but also offer actionable insights for policymakers, businesses, and researchers seeking to leverage cross-border e-commerce for sustainable economic development in developing countries like Pakistan.

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