Development of Visual Identity for Branding Strategy Improvement of Hanjeli Tourism Village in Sukabumi Regency

Abstract

This Community Service Activity was motivated by the emergence of the need for a visual identity from a new tourist village located in Waluran Village, Waluran District, Sukabumi Regency, West Java. The PKM activity carried out by the Student Team and Lecturers of the Visual Communication Design Study Program at the Indonesian University of Education carried out branding design activities in the form of developing a visual identity for a new tourist village. Its development is directed through design methods by student groups, the output of which is in the form of a visual identity as the basis for the development of tourism promotion. This branding design is an attractive effective branding strategy to improve the image of the Hanjeli Tourism Village in Waluran Wandiri Village, Waluran District, Sukabumi Regency through various promotional media, both social media and websites.