Abstract

Although many studies on entrepreneurship learning have been conducted, no ethnopreneurship-loaded entrepreneurial learning module uses virtual reality media. This research aims to develop an entrepreneurship learning module with Virtual Reality-assisted Ethnopreneurship. This study adopted the research development of the Borg and Gall model using four stages (data collection, planning, product draft development, and field trials). The data was collected through instruments that included a literature review, an expert validity test, and a questionnaire followed by descriptive analysis. The results showed that developing entrepreneurship learning modules containing Ethnopreneurship assisted by Virtual Reality was effectively used in learning to increase entrepreneurial intentions. Research implications and recommendations are also discussed for future research.

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