Development of Venture Philanthropy in Ukraine in the Context of Strengthening of the Social Responsibility of Civil Society Organizations

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The main aim of the article is to highlight the venture philanthropy in the context of strengthening the social responsibility of non-governmental organizations in countries that are at the initial stage of developing a culture of charity. Design/methodology/approach. In fulfilling the purpose of the study a set of general and special research methods were used (methods of analogy and comparison, induction and deduction, scientific abstraction (to clarify the conceptual apparatus of the problem under study, and to justify the benefits of venture philanthropy compared to the traditional approach to charity); logical generalization and systematization (to justify the use of crowdfunding approach for projects that have not passed the initial competitive selection in the social purpose organization), etc.). Research results. The article discusses the national Ukrainian features of the social responsibility of non-governmental organizations. It also highlights some existing approaches to the interpretation of the content of venture philanthropy and substantiates its main differences from the traditional approach to charity. The author explains that criticism of venture philanthropy is mainly caused by the lack of understanding of its content and the possibility of applying venture approaches in charity. The author also substantiates the importance of applying a venture approach to charity as one that helps to solve the root causes of existing problems in society. Given the initial stage of development of venture philanthropy in Ukraine, the author proposes to introduce it in combination with a crowdfunding approach. Such a mechanism will contribute not only to the faster introduction of venture philanthropy into domestic charity practice, but also to a significant increase in the social responsibility of NGOs and citizens involved in the processes. The elements of scientific novelty. The article substantiates the feasibility of using a venture approach to charity in comparison with the traditional approach. For the first time in Ukrainian practice, the peculiarities of the formation of venture philanthropy in Ukraine from a scientific point of view are studied and it is proposed to use its flexibility to improve the charity process and the development of philanthropy culture in Ukraine. This can be achieved through a combination of venture and crowdfunding approaches to charity. Practical significance. The main results of the study can be used as the basis for further scientific research devoted to the problems of the activities of NGOs, and will also be useful for decision-making process for development of the civil society policy in Ukraine creation.