Development of the Russian e-commerce market and its individual segments in figures

Abstract

Subject. The article investigates the electronic trade in tangible goods in general and its individual segments as a rapidly developing type of economic activity, contributing to the gross product of the country. Objectives. The purpose is to compare the e-commerce development in Russia and abroad, analyze the development of the Russian market for 2011–2022, compare the development of Russia’s e-commerce as a whole and its individual segments in the period after COVID-19. Methods. I employed statistical methods of analysis, like relative comparison indicators, analytical and average indicators of time series (growth rates, absolute changes in the levels of time series, average rates). The annual reviews of online commerce by Data Insight analytical agency served as information base of the study. Results. I performed a comparative analysis of the e-commerce development in Russia and in some foreign countries in terms of turnover of e-commerce in dollars, the volume of e-commerce per capita, the share of e-commerce in the country's GDP, the share of sales in global volume, the share of online buyers in the total population of the country. The paper analyzes the development of the Russian market for 2011–2022; presents a comparative analysis of e-commerce as a whole and its individual segments. Conclusions. Russia ranks second after China in terms of the growth rate of trade turnover in GDP. In the post-COVID-19 period, the growth rates slowed down, however, the upward trend continued. The indicators of universal marketplaces showed exceeding the average annual rates for Internet commerce as a whole, their market share was steadily increasing. The FMCG segment accelerated further, and the pharmacy market lagged behind other e-commerce segments in terms of growth rates.