Abstract
This study examines the roles of market demand, industry structure, and firm strategy in the development of the robotics industry in the United States and Japan, focusing on differences between the two countries. On the demand side, Japan had a strong market for robots in the automotive and electrical machinery sectors. The U.S. got a slow start in the automotive sector and was unable to move rapidly to other customer sectors. On the supply side, the U.S. robotics industry consisted of mostly small and medium‐sized firms, while the Japanese robotics industry included many large‐diversified firms. Also, many U.S. robotics firms entered the market through acquisitions of and licenses with others, while many Japanese robotics firms moved forward in measured steps rather than attempting to make great leaps. Understanding these differences in market demand, industry structure, and firm strategy can help assess the overall competitiveness and development of the robotics industry in the U.S. and Japan.
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