Abstract
Introduction. In recent years, an online education market has emerged in Russia with proven technologies and significant financial turnover. The range of courses offered to the consumer is quite wide (marketing, management, humanities, IT, etc.). The purpose of the article is to present a classification of the online courses offered on the Russian market by subject matter and technical tools on the basis of the results of the study conducted, as well as to trace the dynamics of the market capacity for 2014–2021. Materials and Methods. Russian online education market at the present stage of its development was the object of the research. The empirical material included: a statistical analysis of the thematic diversity of online courses on the Russian market; a secondary analysis of the Online Education Barometer questionnaire for 2019, RBC’s ranking of the 35 largest Russian private companies providing services in the field of online education; education market studies for 2017, 2018 and 2020. Results. The Russian online education market capacity rapidly rose on 90 times for 2014–2019, from 0.4 to 36.5 billion rubles, which indicates the explosive growth of online education popularity. The thematic diversity of online courses is determined by the main educational society needs (programming, it-technologies, marketing and business administration). The thematic focus on the Russian “state” platforms corresponds to the education areas of the Russian offline universities. Discussion and Conclusion. The market for online education in Russia exponentially grows. On the one hand, the high demand for online courses can be explained by increasing of knowledge-intensive work number. On the other hand, labor realizes that knowledge and skills are a guarantee of employment. The diversity of online disciplines correlates with the idea of mutual incentives of supply and demand. Indeed, the most of courses are business, IT and design orientated. The article will be useful to universities’ chiefs and private educational companies planning to expand their online courses; for those who are planning to enter the Russian online education market and looking for perspective directions; for researchers and business analytics of the education market.
Highlights
The development of modern Russia is characterized by a high degree of differentiation in the level of socio-economic development of the constituent entities of the Russian Federation
The study based on a structural and substantive analysis of regulatory legal acts of the federal and regional levels, as well as on strategic planning documents, various forms of budget reporting, bilateral and multilateral agreements between the constituent entities of the Russian Federation aimed at identifying various areas, tools and mechanisms for ensuring interregional cooperation
The authors have confirmed the idea that interregional cooperation in Russia is still underdeveloped and lacks legislative and scientificmethodological justification
Summary
The study has revealed that the diversification of the economy in many Russia’s regions is unplanned This is not so much the result of a strategic decision of regional authorities, but rather the impact of factors that are not taken into account when choosing industry priorities, which have a significant impact on industry development. The performed cluster analysis of the data has made it possible to single out three groups of respondents that differ significantly in terms of indicators and the degree of social exclusion: “educational deprivation”, “exclusion in the labor market” and “coping with stigma” Analysis of these categories regarding the settlement factor shows that the share of the most deprived groups is inversely related to the population of the cities under study. Analysis of these categories regarding the settlement factor shows that the share of the most deprived groups is inversely related to the population of the cities under study. 448 СОЦИАЛЬНАЯ СТРУКТУРА, СОЦИАЛЬНЫЕ ИНСТИТУТЫ И ПРОЦЕССЫ
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