Abstract
The research analyzes the development of the image of Rezekne city (Latvia). Attractiveness of a city is described by its image. Three main target groups which are interested in city’s attractiveness are: dwellers, tourists, and business people. The attitude of these target groups were researched in the previous studies by several researchers.It is important to review the negative and positive aspects presented in this research study to minimize the negative elements and highlight the positive or attractive elements. The nature of Rezekne as a potential tourist destination, mainly in the scope of its history and attractions, is an important issue which is discussed in this paper.The research was qualitative and exploratory, consisting of a literature review followed by an empirical investigation using interviews with tourism experts located in the city of Rezekne. The aim of the research study is to investigate tourism specialists' views on the opportunities for increasing the attractiveness of Rezekne city for tourists.
Highlights
Rezekne is the 7th largest city in Latvia
The aim of this research study is to investigate the opportunities to increase the attractiveness of Rezekne city for tourists from the tourism specialists’ point of view
Several questions were included in the survey. They were related to the tourism attractiveness of Rezekne city, and to the tourists' satisfaction with transport prices, and their satisfaction with tourism objects
Summary
Rezekne is the 7th largest city in Latvia. It is located at the cross of two strategically important transportation trunk roads and railway The attractiveness of Rezekne city has been investigated by several researchers: Ezmale S., Litavniece L., Silinevica I., Znotina D., Silicka I., Dembovska I. This research has explored the tourism specialists’ views on the opportunities to increase the city’s attractiveness in the view of tourists. The aim of this research study is to investigate the opportunities to increase the attractiveness of Rezekne city for tourists from the tourism specialists’ point of view. In 2015, the total number of tourists had increased by 25,355 visitors, compared with 2014 The aim of this empirical study is to discover the attractiveness of Rezekne City for tourists and to find out which are the opportunities the city provides to meet the needs of tourists from the tourism specialists’ viewpoint. Tourism guide (6 years) mics in Rezekne Academy of Manager of regional tourism projects (3)
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