Abstract

This article is devoted to the concept of systemic management of personal potential reproduction as an element of ensuring sustainable development of rural areas. The concept contains structural and substantive elements substantiated by us: 1) the relevance of the formation; 2) key difficulties; 3) purpose; 4) the task; 5) expected results; 6) benefits; 7) performance criteria. The scientific significance of the development lies in determining the main components of the concept, practical - in achieving a balanced rate of reproduction of personnel potential, as a result of which the profitability and labor productivity in the industry will increase. Also, the article defines the structure of the management system for the reproduction of personal potential in agriculture. The scientific significance of the development consists in a well-grounded and structured by us set of interrelated system components, the identification of which simplifies the process of reproduction management. Applying the methodology developed by us for assessing the impact of internal and external factors on the rate of reproduction of personal potential in the industry, the structure of the system specifies the subjects that can regulate the influence of these factors, using the tools of which it is possible to achieve the target rates of balanced reproduction (for the industry, agricultural organizations and their employees).

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