Abstract
The established engineering industry within the automotive sector are confronted with the challenge, caused by the electrification of cars, to acquire competences for production processes and technologies which are completely unknown to them. After the identification of the suitable technology, it has to be developed, deployed and transferred. The most critical step is the development of an unknown production process and technology competence for which a holistic guideline is necessary. For that reason a methodology concerning the strategic alignment of technological competence innovations in disruptive markets is being developed.
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