Abstract
The term "sustainability" refers to the development of biodegradable, environmentally friendly, and pollution-free products. In this way, this research is concerned with the creation of a new product, a sustainable watch strap. To extend the life of the watch strap, replace the existing strap, which is made of vegan leather, with metal straps. Despite the fact that fabric watch straps are already available, this is the new idealogy developed for watch strap with the naturally herbal dyed organic cotton fabric reinforced with jute as inner layer . The tearing strength of a watch strap is an important mechanical property that was tested and the results were analysed. Because of organic cotton fabric is naturally dyed, colour fastness properties such as rubbing and sublimation were tested and the results were analysed. This study significantly results in the ecofriendly, biodegradable watch strap. Key Words: Sustainability, organic cotton, jute, bio degradable, natural dyeing, eco friendly
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