Development of strategic planning of a financial education company in Brazil: an approach based on the new Multicriteria Decision Analysis Method S.W.O.T-D.M.S

Abstract

Structured decision-making plays a pivotal role in an organization's Strategic Planning process, offering essential elements to enhance the precision and effectiveness of the planning at hand. Accordingly, this article aims to demonstrate the implementation and advancement of the S.W.O.T-D.M.S Multicriteria Decision Method, utilized in conjunction with the SWOT Matrix to rank alternative options within the Strengths, Weaknesses, Opportunities, and Threats segments. To reduce the cognitive effort on decision-makers, a VBA framework was developed. Additionally, an application of the S.W.O.T-D.M.S Method was carried out in a Brazilian company focused on promoting financial education, effectively illustrating its operational functionality.