Abstract
The successful and efficient process of developing social innovations depends on the involvement of stakeholders, the distribution of their interests and the links of cooperation. However, it can be observed that it is difficult to identify all the relationships of stakeholders, the functions they perform in the development of social innovation. The aim of this article is to identify the principles of stakeholder involvement in the process of social innovation development in rural areas. The article presents a study that was conducted to assess the preparation of the environment for the process of social innovation development during systemic changes and during interviews with interested organizations in Rokiškis district. The study found that the involvement of organizations depends on the leading leader and the real motives for involvement.
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