Development of social entrepreneurship as a trend of Ukrainian business

Abstract

The article discusses the topical issue of the development of social entrepreneurship as a trend of Ukrainian business. The article analyzes the scientific works of Ukrainian and foreign researchers and specialists on defining the interpretations of the definition of «social entrepreneurship» and offers the author's interpretation of this concept. It was determined that social entrepreneurship is gaining more and more importance for the balanced development of the world economy, the growth of its influence on the effectiveness of regional management was noted. The conditions related to social entrepreneurship were studied, in which the most important requirement is the innovative nature of the activity, and the reasons for the inefficiency of individual social institutions were determined. Social enterprises are becoming the main leaders of the ideas of the formation of the «middle class», gender and age equality in labor relations. The management model of social enterprises is based on the development of mutual relations, the active exchange of employees between the commercial and social sectors, and the formation of new business practices. On the basis of the conducted research, the main features of social entrepreneurship are highlighted and the main sectors in which social entrepreneurship is most widespread in Ukraine are determined. The following were noted as key recognitions: the primacy of the social mission over commerce, innovation and innovativeness in combining social and economic resources, sustainable economic efficiency and self-sufficiency. The leading trends of social entrepreneurship in American and European countries were studied. It was determined that the development of social entrepreneurship abroad is associated with the transformation of the activity models of traditional volunteer and charitable organizations that have acquired features of social business. The directions and types of activities of social organizations in Ukraine are analyzed. The description of functioning social enterprises in Ukraine is given. A monitoring study of the state of public organizations in the Zaporizhia region was conducted, which showed that the largest number is in the regional center of the city of Zaporizhia. The analysis of public organizations of the Zaporizhia region was carried out by organizational and legal form according to the register and official name.