DEVELOPMENT OF SOCIAL ENTERPRISE AS A TOOL TO ACTIVATE THE BUSINESS ENVIRONMENT IN AGRICULTURAL REGIONS OF UKRAINE

Abstract

During the period of independence, the Ukrainian economy experienced various socio-economic problems that arose as a result of certain crisis phenomena. The most negative impact of the crisis has affected the standard of living of the population living in the agricultural regions of the country. In recent years, a new and quite effective tool for solving social problems of society has appeared in the world, which is called social entrepreneurship. That is why the work is devoted to the search for opportunities for the development of social entrepreneurship as a tool for activating the business environment of the agricultural regions of Ukraine. The relevance of activating the subject of social entrepreneurship for the development of the Ukrainian economy and the creation of a business environment in the agricultural regions of the country is substantiated. It has been established that social entrepreneurship is such a unique type of business that is aimed at solving social problems of society while simultaneously fulfilling the main goal of any entrepreneur's activity - making a profit. Based on a thorough analysis of the scientific works of Ukrainian researchers, the factors of development and important aspects of the implementation of social entrepreneurship projects, the prerequisites for the emergence and spread of it in Ukraine have been identified. The features of social entrepreneurship, its differences from socially responsible business are considered. The sufficiency and exhaustive legal and regulatory framework governing the activities of social entrepreneurs in Ukraine are characterized. The most relevant directions of development of social entrepreneurship in the agricultural regions of Ukraine are substantiated. The first direction chosen was the creation of new jobs using the latest approaches and labor technologies and ensuring a decent level of remuneration and working conditions. The second direction of social entrepreneurship is the formation of an order and the implementation of professional orientation for specific professional positions, which should correct the early choice of a future profession by young people with reference to their native area and will radically reduce the level of unemployment, youth unemployment and unemployment of highly qualified workers. The third direction in the implementation of projects and initiatives of social entrepreneurship in the agricultural regions has chosen to provide the population with sufficient volumes of high-quality goods and services at adequate prices. The content of successful examples of the implementation of the ideas of social entrepreneurship in Ukraine is given and characterized. The levers of the social entrepreneurship support mechanism at the state and regional levels are determined, which include propaganda, educational, psychological and emotional, financial.