Abstract

Development of social and communicative paradigm of public administration in the field of social networks

Highlights

  • Technologies of public administration are widely introduced in developed countries (Ajina, 2019)

  • Social and communication processes are important in ensuring democratic values

  • That’s why they are actively used by the government to establish bilateral communication with the population

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Summary

Introduction

Technologies of public administration are widely introduced in developed countries (Ajina, 2019). These technologies use the tools of social groups’ management based on public information, consultation, mediation and monitoring (Wijaya et al, 2019). Every democratic state must improve social and communicative activities aimed at its population to implement the state development programs. Special communication channels are created to provide easy and bilateral communication (Pourkhani et al, 2019). They commonly include print media, television, radio, personal meetings and public events. Social networks represent one of the most common and widely used communication channels. One of the reasons for such active use of social networks is their

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