Development of SMART tourism: international and regional aspects

Abstract

Information technology is used in all spheres of life, rendering it indispensable to human activities. In present times, SMART technologies have become a routine reality, aiding in processing large volumes of information, enhancing work efficiency, improving people's lives, and protecting the environment. Unfortunately, Ukraine lags significantly behind technologically advanced countries in the use of innovative technologies in all sectors of the economy, including tourism. Despite its favorable geographical location, mild climate, significant recreational and healing resources, many historical landmarks, and natural sites, Ukraine has yet to unlock its full potential in the tourism industry. Implementing intelligent technologies presents new opportunities to expand Ukraine's tourism industry and the influx of travelers seeking a memorable experience. Consequently, further research in the technological field and the development and integration of cutting-edge technologies throughout various economic sectors is necessary to analyze results. The article analyzes intelligent technologies in developed countries and Ukrainian cities that have already implemented such technologies. Based on research findings, recommendations are made for deploying innovative technologies in the tourism sector of Ukrainian cities with notable tourism potential. The main objective of this research is to analyze the implementation of SMART technologies in daily life to restore Ukraine's economy and competitiveness of the tourism industry in the post-war period and enhance the environmental situation and safe surroundings while offering greater convenience to citizens. Adopting SMART technologies will uplift Ukraine's tourism industry to a superior level and facilitate competition with advanced countries. Keywords: SMART tourism, information technologies, tourism, tourism industry, SMART technologies, innovations.