Abstract
The development of information and communication technologies and the digitalization of the media space create new opportunities for the popularization of scientific knowledge. There is an objective need to study popular science journalism as an activity that develops a multimedia network format and various media content distribution channels. The work is aimed at analyzing the features of the development of popular science journalism on the Internet in the context of cross-media. The study employed general scientific methods (analysis and synthesis), a method of studying documents with elements of content analysis, a comparative method that includes a comparison of different types of content, as well as data from social network and messenger analytics services. The authors studied media channels and ways to promote media content, its ideological, thematic, and structural characteristics, the features of its transformation on high citation index ratings scientific-oriented platforms Nplus1.ru and Naked-science.ru. As a result of the conducted research, it was discovered that the audience involved in the studied online media is carried out through a differentiated cross-media presence, the use of rewriting, and reposting processes. Particular attention was focused on the comparative analysis of the media content of official websites, accounts in the social network VKontakte, and Telegram messenger.
Highlights
Zoology Weapon Astronomy Cosmonautics Medicine Robots and drones, gadgets Physics Biology Coronavirus chronicles Psychology Ecology and climate Bookshelf Transport Aviation Let's figure it out Tests Blogs Articles Digests/number of news Advertising Affiliate post Promotion of your podcasts, magazines, etc
Журналистика научная и научно-популярная: особенности предметной области, функций, задач // Вестник Московского университета
Summary
Южно-Уральский государственный университет (национальный исследовательский университет), Российская Федерация, 454080, Челябинск, пр-кт имени В.И. Существует потребность в изучении научно-популярной журналистики как деятельности, активно осваивающей мультимедийный сетевой формат и различные каналы дистрибуции медиаконтента. Цель работы – анализ особенностей развития в интернете научно-популярной журналистики в условиях кросс-медиа. Изучены медиаканалы и способы продвижения медиаконтента, его идейнотематические и структурные характеристики, особенности трансформации медиатекста интернет-СМИ научно-популярной тематики на базе Nplus1.ru и Naked-science.ru. Установлено, что вовлечение аудитории в исследуемых интернет-СМИ осуществляется за счет дифференцированного кросс-медийного присутствия, использования процессов рерайтинга и репостинга. Ключевые слова: медиапространство, научно-популярная журналистика, кроссмедиа, репостинг, рерайтинг, социальные сети, медиаконтент, медиатекст. Развитие научно-популярной журналистики в условиях кросс-медиа // Вестник Российского университета дружбы народов.
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