Development of Podcasts in a Hospital Setting: A User-Centered Approach

Abstract

Patient information plays a pivotal role in preparing individuals for hospital visits and empowering them to actively participate in decision-making processes regarding their healthcare. However, many patients face challenges related to reading comprehension. In response, podcasts have become a popular, user-friendly medium for sharing essential and easily understandable information in an engaging format. The aim of the present project was to use a user-centered approach to develop podcasts providing patient information prior to hospital visits. We aimed to describe the steps of the development in detail with the purpose of inspiring podcast development in the future. In Phase 1 we conducted interviews with patients and focus groups with clinicians based on the “empathy map” method, with the purpose of exploring patients’ needs on which to subsequently build the podcasts’ content and format. In Phase 2 we produced and refined the podcasts on the basis of feedback from clinician- and patients representatives. Our results indicated the importance of clear and concise language, personalization of communication, and content alignment with patients’ needs. Our project resulted in a description of each step of the development that can be used as inspiration for others who wish to take a user-centered approach to podcast development.