Development of organic rice potentials as drivers of rural economy towards sustainable national agricultural development

Abstract

The agriculture development is one of the determine factor of Indonesia economic development as an agrarian country. This study aims to increase farmers income and welfare, to support the development of a healthy lifestyle by consuming organic agriculture, and friendly agricultural development environment towards sustainable national agricultural development. Using descriptive study with a qualitative approach. The data will be collected using several methods, which include field observations, interviews, focus group discussions (FGD), Analysis data using interactive analysis, supply-demand analysis, and laboratory analysis. This research has resulted a model of empowerment of organic rice farmers in Klaten District called the “Downstream Upstream Balance Model” underlining the importance of realizing a production sector that is always based on the principles of organic farming and the market sector which is always built through the formation of a consumer mindset about life patterns healthy. The empowerment model of organic rice farmer is focused on mindset change in order to create higher product prices so as to provide more adequate benefits. Besides that, the empowerment model of organic rice farmers in Klaten Regency is also directed to maintain the continuity of supply and quality of products. As the conclusion is an empowerment model of organic rice farmers in Klaten District to maintain the continuity of supply and product quality was conducted, which is strategies for improving the quality of organic rice in Klaten District, and rice marketing strategies effective organic to increase sales of organic rice products in Klaten Regency.