Abstract
The paper presents the results of research bank’s in the changing conditions of their operation. It is shown that the need to assess the reliability of commercial banks in the context of applying firm’s stakeholder theory. The authors created the methodological approach to the study of bank’s reliability based on the calculation of the integral indicator of the bank’s reliability based on the deviation of the actual values of financial and non-financial indicators of reliability from reference, from the perspective of internal and external stakeholders (Shareholders, Customers, Bank of Russia, Bank managers). The results in the analysis showed that at different phases of the economic cycle there is a dominance of certain stakeholder interests when assessing the bank’s reliability. This increases the accuracy of measuring the bank’s reliability at the expense of a comprehensive assessment of the affect factors, and the quality of the results used in the development program to ensure the bank’s reliability. The presented methodological approach develops a matrix based on the comparison of the estimates of the bank’s reliability external and internal stakeholders, which allows to define and early diagnose problem areas in the management of the bank’s reliability and choose from a variety of management solutions for its improvement. DOI: 10.5901/mjss.2015.v6n3s6p111
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