DEVELOPMENT OF MEDIA COMPETENCE OF STUDENTS IN PRACTICAL UNDERGRADUATE CONDITIONS

Abstract

The development of media competence among students in practical undergraduate conditions is crucial in the digital era. This article explores the significance of media competence, its components, and strategies for fostering it in undergraduate education. Through a mixed-methods research approach, the findings reveal the positive impact of practical assignments, collaborative learning, and media literacy education on the development of media competence. Challenges such as limited resources and the prevalence of misinformation are also identified. Recommendations include integrating practical assignments, providing access to resources, and offering media literacy workshops. The development of media competence equips students with essential skills for criticalmedia analysis, digital literacy, and responsible digital citizenship.