Abstract
The purpose of this research was to look at the link between healthcare service quality characteristics, service quality performance, and patient loyalty to healthcare companies. Data were gathered from 50 Andhra Pradesh healthcare institutions. To test the psychometric qualities (reliability & validity) of measuring scales, a confirmatory factor analysis was conducted. To test the hypotheses Structural Equation Modelling was used. To examine their effect on healthcare service quality, five healthcare service quality activities are considered: efficiency, safety, tangibles, empathy, and degree of improvement. In turn, it was determined if service quality had an impact on the organization's operational performance. The study's findings will be valuable to healthcare providers by encouraging them to embrace service quality items, resulting in improvements in both service quality and organizational performance.
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