Abstract
This article explores the scientific and methodological aspects of the interconnected development of technological, marketing and organizational innovation. It is based on the linkages between marketing innovation and technological innovation. The ways in which marketing innovation can be effectively utilized in enterprise operations in Uzbekistan
Highlights
Rapid introduction of modern innovative marketing technologies in economic, social and other sectors using effective marketing methods is an important condition for the dynamic development of the Republic of Uzbekistan
President of the Republic of Uzbekistan September 9, 2018 "On approval of the Strategy of Innovative Development of the Republic of Uzbekistan in 2019 - 2021" The special resolution PF-5544 outlines "Achievement of the Republic of Uzbekistan to be among the 50 leading countries in the Global Innovation Index Ranking by 2030" and a number of other objectives for innovative development
A number of scientific studies on the development and implementation of marketing innovations in the world practice have been conducted, and their methodological bases will help to establish the appropriate approaches to the development of innovative marketing strategies in domestic enterprises
Summary
Rapid introduction of modern innovative marketing technologies in economic, social and other sectors using effective marketing methods is an important condition for the dynamic development of the Republic of Uzbekistan. President of the Republic of Uzbekistan September 9, 2018 "On approval of the Strategy of Innovative Development of the Republic of Uzbekistan in 2019 - 2021" The special resolution PF-5544 outlines "Achievement of the Republic of Uzbekistan to be among the 50 leading countries in the Global Innovation Index Ranking by 2030" and a number of other objectives for innovative development. Successful implementation of these tasks will require the solution of scientific, methodological and practical problems aimed at the development and implementation of innovative marketing strategies at our enterprises. A number of scientific studies on the development and implementation of marketing innovations in the world practice have been conducted, and their methodological bases will help to establish the appropriate approaches to the development of innovative marketing strategies in domestic enterprises
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