Abstract
This study aims to develop local culture-based pop-up book media to improve the reading literacy of grade V students in elementary school. This type of research is development or Research and Development (RD) using a design model from Borg Gall. Data collection is carried out by observation, interviews, questionnaires, tests and documentation. The research was conducted at SD Muhammadiyah 1 Kudus. The data analysis technique used is a quantitative data analysis technique. The results showed that the practicality of the media obtained an average percentage of practicality of 97% of the "very practical" category and the results of the T test on the pre-test and post-test of reading literacy achieved a Sig.(2-tailed) score of 0.000. The score showed that there was a difference in the average of pre-test and post-test results in the reading literacy of the students of this study. Then the results of the N-Gain pre-test and post-test reading literacy obtained a score of 0.567 with the category "Medium". The N-Gain score identified an increase in students' reading literacy towards a better one. So it can be concluded that the Local Culture-based Pop Up Book media is effective for improving students' reading literacy. Keywords: [Media Pop Up Book, Local Culture, Reading Literacy]
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