DEVELOPMENT OF INDUSTRIAL ENTERPRISE MANAGEMENT STRATEGY ON THE BASIS OF A BALANCED SYSTEM INDICATORS

Abstract

This article is devoted to the study of the peculiarities of developing a management strategy for an industrial enterprise. Analysis of the main indicators of enterprise activity is a prerequisite for making effective management decisions and determining strategic directions of development in general. An urgent task for modern business entities is the formation of a balanced scorecard in order to implement it in the management strategy of the enterprise. Obstacles to the introduction of a balanced scorecard at Ukrainian enterprises have been identified. At the same time, among the foreign companies that have integrated the balanced scorecard are representatives of both the private and public sectors: Volkswagen, Ford Motor Company, Wells Fargo, Citibank, TD Canada Trust, Apple, Microsoft Latin America, Veriz, Veolia Water, Philips Electronics, City of Charlotte, Defense Logistics Agency, Federal Bureau of Investigations (FBI), University of Virginia. The system of balanced indicators contributes to the formalization and justification of strategic guidelines in accordance with the company's mission in quantitative and qualitative parameters, as well as specifies the actions and efforts of employees, consolidating their responsibility in achieving certain strategic results in staff motivation. This makes it possible to link the remuneration of staff with the achievement of the company's performance, which they have a direct impact on. The article systematizes the algorithm for developing a management strategy, the stages of forming a balanced scorecard. The key objectives that are necessary to achieve the set performance indicators according to the established blocks of analysis are identified: customers, business processes, training and career growth and finance. The relevance and importance of the chain of causation, which affects all components of a balanced system of indicators on the vertical vector. A balanced system of industrial enterprise development indicators is presented in general.