Abstract
This research aimed to design and reconstruct a business model for an augmented reality (AR) camera mobile application for historical tourism at Keraton Kasepuhan Cirebon. The goal was to utilize AR technology to provide an immersive and informative experience for tourists. The research addressed several main problems, including navigation and historical information through object tracking, by implementing an online application with features such as Indonesian and English language instructions to better serve domestic and foreign tourists. The research also aimed to investigate the benefits of using AR technology for object tracking and navigation and to explore how these aspects could be related to creating a formula that supports each other in addressing the formulated problems. Through the development of the GWIDO application, a positive impact on the development of historical tourist attractions was observed. This can be seen from the usefulness of its features such as AR navigation, which can be used as a virtual guide. The data collected was used to design and reconstruct the business model, which was implemented and tested to collect additional data for analysis. The final results of the research showed that the AR camera mobile application was effective in providing an immersive and informative experience for tourists. The redesigned business model improved the utilization of AR technology in the tourism industry. Based on the test results, the average response time for object distance between 0.1 meters to 0.5 meters was between 1.45 to 2.07 seconds, and the average time for object distance from visitors was between 3.15 to 4.71 seconds with a confidence level of 95%. Meanwhile, testing for navigation features using augmented reality is very dependent on the internet signal used on the user's device. The level of accuracy of objects that have been placed at certain coordinates is determined by how well the internet network performs, allowing objects to appear precisely according to their coordinates.
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