Development of Empowerment Strategy for Street Food Traders Based on Community in Purwokerto City

Abstract

There has been a process of poisoning between villages and towns. The city poisoned the villages with industrial products that resulted in a decline in the purchasing power of the people due to the exchange rate of agricultural products is not comparable with the results of industry, on the contrary, the village poisoned the city with urbanization and unemployment. The statement contains the truth even though it is not entirely true. It can be seen, many of our citizens with mediocre capital but they can survive in the city. They become street food vendors that are rife in several big cities and middle cities. One of them located the City of Purwokerto. This study aims to find the problems and solutions faced by street food vendors and also find strategies that have been implemented in connection with street food traders as for empowering them. This research found that the problems faced by food vendors are generally four: first, working capital. Many traders claim the reason is they cannot improve their business responsibly is because of their small capital. Second, the problem of work skills. Third, concerns the capacity of their small and fourth-scale business they generally do not have business networking. Besides, there are several strategies that they have developed. One of the things they do most often is to package their products to make savings, such as modifying their products, reducing the quality of the served food. In the latter case, they reluctant if the product to be stated not qualified.