Abstract
Tinjomoyo Tourism Forest Area is an object or tourist destination with the concept of ecotourism-based nature conservation in the city of Semarang, Central Java Province. The number of visitors, based on the tourist destination in the last three years (2015-2017) shows that the number of tourists visiting the Tinjomoyo Tourism Forest Area are 5,949 tourists in 2015, to 13,755 tourists in 2017. The area is inversely proportional to tourism in Semarang, including the park, Wildlife, Lele Park and Kreo Goa. To improve the visitor attention, it needs a development of potential strategy Ecotourism-based tourism objects using strengths, weaknesses, opportunities, threats (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM) analysis. This study recommends development strategies that are analysed through data processing from internal and external factors and alternative strategies that become priority strategies that can be implemented. The results of the study found 23 indicators of strength indicators and 12 weakness indicators. While for external factors there are 12 indicators that appear with details of 6 opportunity indicators and 6 threat indicators. From the indicators found, a data processing is performed using the QSPM method that produces priority strategies.
Highlights
The development of potential in the tourism industry is currently being carried out by the city/regency governments in Indonesia
The city of Semarang with its Tinjomoyo Tourism Forest (TTF) Area is currently carrying out an ecotourism-based development program, TTF Area is a natural tourist destination which is currently being carried out in more depth development efforts by the Semarang City Government and Semarang City Culture and Tourism Office
In the process of operating and developing tourism objects, the TTF Area is the only nature conservation ecotourism tourism object in Semarang supported by a camping ground area that can be used as a tour with the concept of tracking and outbound adventure
Summary
The development of potential in the tourism industry is currently being carried out by the city/regency governments in Indonesia. The city of Semarang with its Tinjomoyo Tourism Forest (TTF) Area is currently carrying out an ecotourism-based development program, TTF Area is a natural tourist destination which is currently being carried out in more depth development efforts by the Semarang City Government and Semarang City Culture and Tourism Office. The development of tourist destinations in the tourism area of Tinjomoyo Forest included in the development of ecotourism as well as a means of bringing together conservation and community activists travel. Tourists are required to know and adhere to the basic principles and goals of ecotourism which consist of minimizing environmental impacts, building awareness and caring for the environment and culture, providing positive experiences for visitors and managers, providing direct financial benefits for conservation, providing financial financial benefits to local communities and increasing sensitivity to the state, politics, environment and social climate [5,6,7,8]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
