Development of e-commerce in world and Turkey and the impacts of marketing strategies in e-commerce on Turkey s economy

Abstract

The aim of this study is to investigate the development of e-commerce and the impact of marketing strategies in e-commerce on economy. Economic indicators is used and and questionnaire method is applied to analyze the development of e-commerce and the impact of marketing strategies in e-commerce on economy. Results show that e-commerce is gaining a momentum in the world and Turkey as well, and e-marketing strategies are positively related on economy, both macroeconomic and microeconomic. E-commerce has lead to economic growth, facilitating trade and providing job creation in many countries. E-commerce in Turkey has also developed since 1990’s and Turkey ‘s economy takes an advantage of e-commerce. Therefore, there should be more policies that will e-commerce in Turkey to reach high level growth rates and employment. Additonally, marketing strategies will be important for e-commerce inclusion. These strategies bring new opportunities to both producers and consumers. Therefore, e-marketing strategies should be widespread to whole economy.