Abstract
Today, innovation is no longer viewed as taking place within a single firm – but opening up the innovation process is still not a simple task. In open innovation, the mechanisms of incorporating external resources into the development process need to be carefully managed. This paper suggests a dual technology roadmap (TRM) that considers both internal and external firms. First, we introduce the concept of a dual TRM that considers partner resources as well as internal resources. Second, we suggest the structure of a dual TRM that uses dual planning objects. Third, three types of dual TRM are suggested, with three case examples.
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