Abstract
The article examines the peculiarities of the development of the tourism sector in accordance with the challenges and restrictions of wartime. The article reveals the trends and peculiarities of the behavior of potential tourists today: the preference for booking a health resort, vacation as far away from air raids and explosions as possible; key requirements – uninterrupted availability of light, connection, and water, as well as availability of bomb shelters and air raid shelters; narrowed time frame for planning a trip, etc. The author highlights the directions of active development of the modern sphere of domestic tourism in Ukraine – medical and sanatorium tourism, green and ethno-gastronomic tourism, and military tourism, which has further prospects in the post-war recovery. The specifics of locations in the western and central regions, as well as frontline areas, are identified. The most popular are the safer regions of western Ukraine – Chernivetska, Lviv, Zakarpatska, Ivano-Frankivska, and Kyivska oblasts, which have retained their tourist potential. As for tourist locations in the frontline areas, the author notes the provision of such types of tourist services as excursions, individual tours, information services, counseling, volunteer assistance to IDPs, etc. Medical tourism is manifested in the form of assistance and treatment of military personnel and their rehabilitation. The emergence of solidarity and volunteer tourism is considered. The purpose of this form of travel is a conscious desire to support local communities and local businesses that have been directly affected by the occupation (paying for lunch in a cafe or restaurant in Bucha, a tasting visit to a mushroom farm in Yablunivka, etc.). Military tourism is a type of tourism that involves visiting areas associated with military operations. Some objects of the military tourism resource base concentrated in Donetska, Kyivska, Hersonska, and Odeska oblasts are identified.
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