Development of Digital Promotion for Culinary Products and Photo Tours in the Baru Coastal Area, Srandakan, Bantul

Abstract

Abstract. The Baru Beach Culinary Association of Ngentak Village is a community that provides a platform for Baru Beach culinary entrepreneurs. This association was formed in 2010 and became active in 2012. The management of this association is a collection of native residents of Ngentak Village who manage the culinary micro, small, and medium enterprises (MSMEs) of Pantai Baru Ngentak Village. There are 120 MSME actors involved in this association. Many proceeds have made the MSMEs sell various seafood culinary delights in the Pantai Baru area. Yet, all tend to be hampered because there is no digital promotion, which makes it difficult for MSME actors to introduce their products to the wider community. Furthermore, it also impacts the number of visitors who come. To overcome this problem, three community service programs have been carried out, including introducing promotions through digital content to association administrators and MSME actors, production of content promotions, and addition of photo spots around the beach.