Abstract

Аbstract. The article considers the digital art of Kazakhstan as a potential heritage and a dynamically developing direction of contemporary art, as well as a basis for the popularization of ethnic symbols. The specifics of digital art are investigated, the terminological categories used to characterize it are identified, and the methods of applying this type of contemporary art are analyzed. The article defines the specific expressive means by which digital artworks are created; the novelty of visual techniques of creating works in digital format is emphasized, and attention is focused on the specifics of approaches to their analysis, which cannot rely on generally accepted aesthetic categories, having its conceptual base. The origins of the formation in the global and domestic context of this type of art are analyzed, and the main stages of development are identified. The course of development of digital fine art in the historical and scientific context is systematized, and the peculiarities of technology are revealed. The historical prerequisites for the emergence of the digital form of contemporary art in Kazakhstan are studied and the ways of its development in the years of independence are outlined. The research also includes the collection of factual material at the current stage of the state of digital art, interviewing young artists. In the course of this study, it was concluded that the digital art of Kazakhstan is now rapidly developing on a par with the whole world, this gives impetus to the opening of special educational institutions, the formation of communities, and further popularization of symbols of ethnic identity through digital painting.

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