Development of Culturally Appropriate Educational Material to Improve Home Case Management of Diarrhea in Rural Lombok, Indonesia

Abstract

In order to develop a culturally sensitive health education campaign on appropriate home case management of diarrhea, we first conducted formative research with mothers of young children and health care providers in West Lombok, Indonesia. This research showed that the people recognize four different types of diarrhea according to signs and symptoms and perceived etiology. Based on the results of the formative research, a flipchart was designed incorporating five messages. The flipchart was then revised on the basis of two pretests. The pretest results showed that visual messages about child health, the course and treatment of diarrheal diseases, and the preparation of oral rehydration solutions were often misinterpreted or not considered in accordance with local cultural norms. Most of the respondents understood the messages but felt that several of the illustrations did not accurately reflect their ways of living. After changes were made, the materials were easily understood and accepted by respondents. To maximize the benefit of educational materials, the national health education sector should be more flexible in the adaptation of materials to local customs and perceptions.