Development of congress tourism in the Krasnodar region

Abstract

This article describes the main ones possible for the development of the MICE industry (Meetings, Insentives, Conferences, Exhibition) in the Krasnodar Territory in general and in Krasnodar in particular. The author substantiates the importance of the importance of congress and exhibition tourism in terms of changing the direction of tourist flows, filling the number fund of means of accommodation of the city and the region during the off-season. Also, the economic attractiveness of congress and exhibition tourism, requirements for hotels, as well as statistical data are described. The article analyzes in detail the most promising and important hotel companies providing services in the sphere of organizing exhibitions and conferences in the Krasnodar Territory: conference halls, Internet access (wi-fi), sound and sound amplification equipment, air conditioning (heating) and humidification systems , marker boards, projectors, flip charts, mobile presentation screens, simultaneous interpretation systems, indoor TV, modern stage lighting equipment. The author also analyzes the possibilities of developing congress and exhibition tourism in Krasnodar, where there is an enterprise – a clearly expressed regional leader of the industry – the exhibition and congress complex «Expo Yug». At the same time, the article describes not only the positive aspects of the development of congress and exhibition tourism, but also the problems from which the effective functioning of the entire tourist industry of the Krasnodar Territory depends.