Abstract
In the previous research, it was found that the individual trademark system has not been effectively utilized to support the business of batik SMEs, particularly in several Batik industry centers in Java, namely Bantul in Yogyakarta province, Kauman in Pekalongan, and Laweyan in Solo. However, the fact that those SMEs gather in a community, organization, or kinships bring potentials for development of collective trademarks, which can address the problems that individual trademark cannot anticipate. This can also be a strategy to anticipate the free-trade ‘attack,’ i.e. imported textiles with batik patterns/motifs; yet not the original Indonesian Batik. Therefore, Indonesian batik SMEs need to be nurtured and encouraged to register their own collective trademarks, and to build their branding infrastructure, through local batik community’s standardization, and collective batik labeling. This present research focuses on the development of collective trademark utilization by one long-known Batik community in Solo province, Kampung Batik Laweyan.
Highlights
Insight on the Trademark Utilizations by Batik Small Medium Enterprises (SMEs)During the last 5 years, Indonesia’s domestic markets were filled up by imported ‘batik’ products from other countries.1 Those imported products, which local batik communities mention as ‘textille with batik pattern/motifs,’ came from China and Malaysia
Data from Indonesia’s Center of Statistic Agency (Badan Pusat Statistik - BPS) stated that 1.037 tons of imported ‘batik’ from China entered Indonesia’s markets in 2012.2 To this date, many imported ‘batik’ can still be found in the markets. This phenomenon has worried some of the local batik Small Medium Enterprises (SMEs), since the imported ‘batik’ products are sold at cheap prices, and can be produced quickly in massive numbers
The collective trademark indicates certain SMEs as coming from particular community, group, or organization, while geographical indications indicate certain products as coming from certain area based on particular geographical factors that influence the quality of such products. git should be differentiated with Geographical Indications
Summary
During the last 5 (five) years, Indonesia’s domestic markets were filled up by imported ‘batik’ products from other countries. Those imported products, which local batik communities mention as (only) ‘textille with batik pattern/motifs,’ came from China and Malaysia. During the last 5 (five) years, Indonesia’s domestic markets were filled up by imported ‘batik’ products from other countries.1 Those imported products, which local batik communities mention as (only) ‘textille with batik pattern/motifs,’ came from China and Malaysia. Data from Indonesia’s Center of Statistic Agency (Badan Pusat Statistik - BPS) stated that 1.037 tons of imported ‘batik’ from China entered Indonesia’s markets in 2012.2 To this date, many imported ‘batik’ can still be found in the markets. This phenomenon has worried some of the local batik Small Medium Enterprises (SMEs), since the imported ‘batik’ products are sold at cheap prices, and can be produced quickly in massive numbers.. Just as the local batik SMEs stated, those imported ones are only ‘textille with batik pattern/motifs’ and they do not possess the cultural characteristic and qualities which batik of Indonesia has. Stating
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