Abstract
The emergence of the COVID-19 pandemic presented both unprecedented challenges and remarkable opportunities for China’s fresh food e-commerce industry. This dynamic landscape has underscored the critical importance of advancing cold chain logistics within this industry. Drawing upon established supply chain management theories, this paper identifies key areas for enhancement in the realm of cold chain logistics for fresh e-commerce. Through a comprehensive review of existing literature and current research findings, this study delves into the current state of cold chain logistics for fresh e-commerce, scrutinizing prevalent issues and deriving significant insights. The paper advocates for enterprises to prioritize the integration of cutting-edge technologies, enabling the creation of intelligent logistics systems. Additionally, it emphasizes the implementation of lean supply chain management practices to drive holistic regional development. Furthermore, leveraging policy support for the expeditious establishment of industry standards and protocols is crucial. The conclusions drawn from this research hold tangible implications for understanding the present landscape of cold chain logistics in fresh e-commerce, offering a theoretical and practical foundation to propel its future development.
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