Abstract
The year 2020 saw a global outbreak of the COVID-19 virus. The world economy was hit hard by the COVID-19 outbreak. As China was the first country to experience a major outbreak of the New Coronavirus, its economy was severely affected. In response to the crisis, the Chinese government decided to impose a nationwide closure of the city and restrictions on outbound and inbound travel. As a result, the majority of enterprises within China are affected by COVID-19 to varying degrees. This paper focuses on the impact of COVID-19 on Chinese companies and how Chinese industries are addressing their own existential crisis in this environment. Through methods such as finding data and market research, this article draws out some responses. Companies can increase their digitalisation and integrate it with industry. In addition, companies can respond to unexpected epidemics by partnering with influencers for live streaming and opening online shops. Entrepreneurship is important for business development. The government should also strengthen its support for SMEs.
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