Development of Causal Model of Four Parameters upon Statistical and Mathematical Analysis and Management

Abstract

This study aims to probe into causal relationship among serious leisure traits, leisure internal motivation, leisure benefits and sense of happiness and further examines the moderating roles of leisure internal motivation and leisure benefits. Research design is based on questionnaire survey. Bicyclists of 2009 Giant Cup, 2009 Mountain Tour and Sea Appreciation, Challenge 100 cycling in Miaoli and 2009 Taichung 100K Cycling Race are treated as the subjects. The researcher conducts investigation on the fields by convenience sampling and acquires 500 valid samples. According to research findings, serious leisure traits positively influence leisure internal motivation, leisure benefits and sense of happiness. Leisure internal motivation positively influences leisure benefits and sense of happiness. Leisure benefits positively influence sense of happiness. Leisure internal motivation and leisure benefits play partial moderating roles between serious leisure traits and sense of happiness. Overall explained power of serious leisure traits, leisure internal motivation and leisure benefits on sense of happiness is 88%. Research findings aim to serve as reference for governmental departments in the promotion of bicycle activities, private bicycle groups or firms strategies of bicycle activities and market expansion and future academic studies.