Development of Bulgarian National Radio (BNR) as Public Media. Opportunities and Perspectives

Abstract

The idea of the present material is to analyze the structure and activity of the Bulgarian National Radio /BNR/ as an important element in the media system of Bulgaria. From this point of view, the good management and the results of the activities of BNR are extremely important to our society. The creation of quality and credible content; timely and accurate information to listeners, educating and entertaining the audience; creation of cultural events through the formations of the BNR; creation of a program for Bulgarians abroad and, accordingly, for foreigners in Bulgaria – all these commitments should be fulfilled by the team of BNR. Analysis of the activity of the individual structures of the BNR and the identification of existing weaknesses are key to making the right management decisions. Namely, these solutions are presented by the author, with an emphasis on the main function of BNR – the creation of quality content and its distribution on all technically existing platforms. Special attention is paid to the national programs “Horizont” and “Hristo Botev”, as well as to the regional programs broadcasting in 9 regional centres. Specific recommendations are given for better organisation of the work process to guarantee impartiality and professionalism. The importance of the development of programs in the Internet environment and the prospects for the development of the BNR streaming channels and the corresponding podcasts are emphasized. An important emphasis is placed on the activities of the bands of BNR – orchestras and choirs and their important contribution to the development of culture in Bulgaria. Last but not least, attention is paid to the technical development of radio and the importance of using new technologies to create and distribute content. The ultimate goal is to support the management process of a public media such as BNR and to emphasize how important it is for such a media to be a leader in the development of the media environment in the country.