Abstract

The subject of this paper is the development and design solution of an augmented reality application for marketing purposes. The main goal of the study is to examine the functionality of Unity software and Vuforia software development kit, as well as create an application that will allow the user to play video content using augmented reality technology. The application's primary goal is to give the user more information about the Company behind the Augmented Reality target image. The development of the application was preceded by research in the field of immersive technologies and software for Augmented Reality development. The aim of this research is to set up an intuitive system in the form of a mobile application that would identify the image and play and control the video content on the mobile device screen using Augmented Reality technology.

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